My growing list of russian Facebook friends and checkins on foursquare have already somewhat revealed what has been keeping me busy in the past two months. We’ve been preparing our Russian site for launch. Bonial and Fastlane Ventures partnered to bring our business model to Russia launched publicly today.
We’re not only launching our new Russian Site lokata.ru but announcing what I’ve been working on since last June, Bonial International Group, the umbrella brand for all of our current and future endeavors.
Many people might ask, why Russia? Christian answers this question in his blog post about the launch with some very interesting stats, something I plan to talk about in a follow up post.
Entering Russia as our third market may seem as a surprise – the decision however was made carefully, and it is simply based upon the vast market potential in the East: Russia, as the largest country in the world by geography and its 140 million inhabitants, takes the second “European” place after Germany in terms of internet connectivity (60 million users) and will take the first place by 2014 (80 million users). From 20 to 40 million Russians use mobile web; there are 17 million smartphone users in Russia.
- read his blog post on: http://www.christian-gaiser.com/two-b-i-g-moves-for-our-familia

The Lokata press conference at Progress Bar (Digital October)

Thank you to our team in Moscow doing a great job making sure, that the user experience is perfect from day one!